Case Study: Cambridge Audio grows D2C sales and reaches 2-day delivery with Ware2Go

How Cambridge Audio Leveraged Amazon Prime to Grow Across Multiple Channels

Cambridge Audio, a high-end British audio equipment manufacturer, faced the challenge of expanding its US market presence without becoming overly reliant on Amazon sales. They needed to leverage Amazon to drive traffic to their direct-to-consumer and retail channels while maintaining control over their brand, inventory, and fulfillment to meet Prime's strict shipping standards. To achieve this, they turned to vendor Ware2Go for a fulfillment solution.

By implementing Ware2Go's outsourced fulfillment service, Cambridge Audio utilized Amazon's Seller-Fulfilled Prime program to maintain control while reaching Prime members. This single-provider solution streamlined their operations across all sales channels, guaranteeing 2-day shipping to 100% of their customers. As a result, Cambridge Audio saw a 58% increase in direct-to-consumer sales, a 98% year-over-year growth in overall sales, and exceeded their revenue goals by over $2.5 million. Ware2Go provided the infrastructure necessary to support this multi-channel growth strategy.

Cambridge Audio

Gregg Chopper

Director