Case Study: GMAC strengthens GMAT Focus Edition’s market leadership with Wardour’s global brand campaign

GMAC earns 12 million views with Wardour for GMAT Focus Edition

GMAC, an association of world-class business schools and a gold-standard exam provider, approached Wardour with a challenge. They needed to launch the GMAT Focus Edition and assert it as the first-choice exam for prospective students while reinforcing their own status as the industry leader.

Wardour developed a distinctive visual identity and created a suite of over 400 integrated global campaign assets, including videos, social media content, and a campaign website. This solution was highly successful, resulting in exceptional engagement with videos garnering 12 million views. The assets earned 4.8 million views across platforms, helping GMAC solidify its position as a front-runner. Wardour's work also won multiple awards, including gold at the Corporate Content Awards.

GMAC