Case Study: Arthur D. Little boosts PRISM engagement with Wardour’s digital brand overhaul

Arthur D. Little refreshes PRISM with Wardour for 2026 launch and stronger engagement

Arthur D. Little (ADL) faced the challenge of modernizing its respected quarterly print publication, PRISM, which was at risk of becoming outdated. The consultancy needed to overhaul the brand and boost engagement by transforming the static journal into a dynamic digital platform to better position itself as a thought leader. Wardour was engaged to develop a new digital and visual identity and strategy.

Wardour created a distinctive digital identity and built a scalable content destination for PRISM, complete with a new content and channel strategy. This solution included interactive data visualizations and a suite of social media assets. The result was a significant increase in engagement and readership, clearer brand recognition, and new conversations with key business contacts, successfully repositioning the publication for ADL.

Arthur D. Little (adl)