Case Study: Fisher-Price helps parents with early childhood advice through an immersive Alexa skill by Waracle

Fisher-Price launches Alexa skill with Waracle using 200 audio files and 300 voice recordings

Fisher-Price, a globally recognized brand in early childhood development products, faced the challenge of bringing Mattel’s expansive knowledge and research to the Alexa platform. They partnered with Waracle to create an immersive Alexa skill to support parents of young children with advice, tips, sounds, and music.

Waracle developed a content-packed Alexa skill that broke a child’s first five years into 20 stages, each with 13 developmental tips, and included 45 tips for parents-to-be. They incorporated over 200 audio files and recorded over 300 individual voiceover files to ensure a warm and trusted delivery. Following positive testing, Waracle launched the skill for the UK market with a design extensible to international markets.

Fisher-Price