Case Study: Corgi boosts online sales conversion with Waracle

A Waracle Case Study

Preview of the Corgi Case Study

Corgi boosts conversions and cuts drop-offs with Waracle

Corgi, a leading provider of boilers and insurance services, was facing significant drop-off rates and low conversion in its online sales process. To address this customer experience challenge, Corgi sought assistance from Waracle for a UX redesign.

Waracle conducted an audit, developed user personas, and created new wireframes and designs. They validated these through user testing with a partner, which demonstrated a significant reduction in drop-offs and a notable increase in conversions. Waracle also implemented a revised sales process that intelligently cross-promoted Corgi's boiler and insurance offerings. Following the consultancy project, Corgi opted to develop the solution internally to realize Waracle's design vision.


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