Case Study: Channel 4 brings Humans to life with Waracle’s cross-platform voice experience

Channel 4 reaches 50,000 users in week one with Waracle

Channel 4, a pioneering UK broadcaster, sought to become the first in its industry to promote a TV show using Amazon Alexa and Google Assistant voice technology. Their challenge was to engage audiences through this innovative medium. They partnered with Waracle to develop a solution.

Waracle created a unique cross-platform voice experience called the Human Test, hosted on Azure. This solution garnered over 50,000 users in its first week and went on to win 14 prestigious awards. The project successfully established Channel 4 as a leader in voice technology engagement and demonstrated Waracle's expertise in developing for both major voice assistant platforms.

Channel 4