Case Study: centre:mk elevates its digital storefront with Waracle

centre:mk elevates its digital storefront for 1.3 million sq ft of retail with Waracle

Waracle partnered with centre:mk, one of the UK's largest indoor shopping centres, to elevate its online experience to reflect its premium in-person brand. The challenge was to reinvigorate centre:mk's digital presence and affirm its position as a premier retail destination in a competitive landscape.

The solution Waracle implemented was a revamped website built on the Umbraco CMS, marrying easy-to-use navigation with a premium aesthetic. Following the launch, the new online experience positioned centre:mk well against its competition and set a strong benchmark for usability and style, achieving positive user testing results and supporting the client's commercial goals. Waracle continues to work with centre:mk on its evolving digital strategy.

Centre:mk