Case Study: Caledonian MacBrayne builds a clear digital strategy and roadmap with Waracle

Caledonian MacBrayne builds digital strategy in 4 months with Waracle

Caledonian MacBrayne (CalMac), the UK's largest ferry operator, faced the challenge of formulating and executing an ambitious digital transformation program. To achieve this, they enlisted Waracle to help build a comprehensive digital strategy and roadmap.

Waracle implemented a solution beginning with an extensive consultative discovery process. This involved stakeholder workshops across all business departments and a deep analysis of audience data and the existing digital ecosystem. The result was a robust set of deliverables, including a prioritised business requirements matrix and an exhaustive digital roadmap, which provided CalMac with the clarity and confidence to pursue their digital ambitions.

Caledonian MacBrayne