Case Study: Britvic builds a direct relationship with small businesses with Waracle

Britvic launches a direct-to-business drinks platform across 100+ countries with Waracle

Britvic, a leading UK-based soft drinks company, needed to establish a direct relationship with bars, restaurants and other small business owners. Waracle supported them in this effort by creating a new ecommerce platform and resource hub.

Waracle developed a solution using Umbraco CMS integrated with Ucommerce for enhanced functionality, alongside creating a new brand identity and comprehensive guidelines. The resulting platform provides small businesses with the resources and tools they need to grow, successfully enabling Britvic to establish the direct relationships they sought.

Britvic