Case Study: Britvic achieves sustainable out-of-home hydration with Waracle's Aqua Libra Flavour Tap

Britvic cuts single-use packaging by 800 pieces a week with Waracle

Britvic sought to introduce a new, sustainable out-of-home hydration solution to lead the market and reduce single-use plastic bottle consumption. They partnered with Waracle to develop an innovative offering that would move the Aqua Libra brand 'Beyond the Bottle' and meet the changing demands of the modern workplace.

Waracle worked closely with Britvic to develop the Aqua Libra Flavour Tap, a dispenser that provides still or sparkling water with natural flavour infusions. The solution included a web portal and IoT functionality for tracking usage. This resulted in each tap eliminating 800 pieces of single-use packaging weekly and offering a per-unit cost less than half that of packaged drinks. Waracle's solution also funded the collection of ocean plastic through a partnership.

Britvic