Case Study: Aegon drives pensions engagement with Waracle’s GenAI "Postcards from Tomorrow"

Aegon launches GenAI postcards in under 3 weeks with Waracle

Waracle worked with Aegon to address the challenge of engaging UK citizens with their pension savings. The opportunity was to rapidly develop an innovative and engaging pensions AI tool, named Mylo, that would encourage users to think about their retirement funds.

The solution implemented by Waracle was a web-based tool that generates a personalized "postcard from the future" using a generative AI image API. The project focused on creating a seamless, high-quality user experience with a lightweight, stateless infrastructure. The impact was significant, with the customer communications achieving a 43% open rate and resulting in 2,737 AI-generated postcards being created in the first six weeks.

Aegon