Case Study: 10 Today helps older adults stay active with Waracle’s Alexa exercise skill

10 Today launches an Alexa skill with Waracle featuring 37 activities and 10-minute routines

10 Today, an exercise program by Sport England and Demos, faced the challenge of combating sedentary lifestyles among older people, especially during the COVID-19 pandemic when this demographic was forced to shield at home. The program needed a friction-free and easy-to-follow way for seniors to access home workouts. Waracle developed an innovative Alexa skill to address this need.

Waracle created a content-rich, video-enabled Alexa skill that delivers tailored, full-body exercise routines from the 10 Today program. The solution personalized the experience by allowing users to rate exercises for difficulty and included reminders to encourage daily use. The skill successfully launched for both audio and screen-based devices and was featured in Amazon's September highlights, effectively helping older people stay active from home.

10 Today