Case Study: Flock Freight boosts B2B clarity and investor appeal with Wanted for Nothing’s UX and website strategy

Flock Freight raises over $150M with Wanted for Nothing

Flock Freight, a logistics technology company, faced the challenge of differentiating itself from traditional logistic businesses. Their platform uses patented technology to fill trucks' empty space, but they needed a strategy to communicate this value. They enlisted the vendor Wanted for Nothing for a digital strategy and UX/UI design service to address this.

Wanted for Nothing implemented a digital strategy focused on clearly communicating how Flock Freight's algorithm benefits users. Their solution involved iterating on the UX multiple times to ensure the audience could quickly understand and convert. As a result of the new digital identity, Flock Freight secured over $150 million in series B and C funding and was selected for the CNBC Disruptor 50 list in 2021.

Flock Freight