Case Study: Prolink Reinvents Its Brand for Multi-Industry Growth with Want Branding

Prolink unifies its brand with Want Branding after 25+ stakeholder interviews

Prolink, a staffing company that had expanded beyond its healthcare roots, faced the challenge of evolving its brand identity to match its growth into a multi-industry leader. The company partnered with WANT Branding for a comprehensive rebranding solution that included brand strategy, insights, and naming services to create a unified and compelling new brand.

WANT Branding implemented a solution that included a strategic name change from "Prolink Staffing" to "Prolink," a refreshed visual identity with a new logo, and the development of a comprehensive brand guide. The rebrand successfully positioned Prolink as a unified, leading workforce solutions provider, equipping them with a stronger market presence to confidently pursue their goals.

Prolink