Case Study: NEFCO celebrates 40 years and positions for growth with WANT Branding

Nefco celebrates 40 years and refreshes its brand with Want Branding

Nefco, a leader in the construction supply industry, approached its 40th anniversary seeking to celebrate its legacy while preparing for future growth. They partnered with WANT Branding for a comprehensive rebrand to create a refreshed identity that would honor their past and position them for success in a competitive marketplace.

WANT Branding developed a unified masterbrand strategy for Nefco, introducing the new positioning "United We Build" and a modernized visual identity. The rebrand successfully resonated with employees and customers, strengthening Nefco's reputation as an industry leader and positioning the company for continued growth and innovation.

Nefco