Case Study: ClubCorp achieves a more inclusive, welcoming brand identity with Want Branding

ClubCorp rebrands as Invited with Want Branding across 200+ clubs

The customer, ClubCorp, a major owner and operator of private clubs, faced the challenge of evolving beyond its traditional symbol of exclusivity to meet modern expectations for community and connection. Want Branding was engaged to provide brand strategy, naming, and creation services to lead this transformation.

Want Branding developed the new name "Invited" and a refreshed brand identity to reflect openness and inclusivity, expanding the club network to include diverse experiences. The rebrand was highly successful, resulting in a vibrant network where everyone feels welcome and earning prestigious awards including a Gold MUSE Creative Award and Silver and Bronze Transform Awards.

ClubCorp