Case Study: Cisco launches Outshift to drive bold innovation with WANT Branding

Cisco launches Outshift in 8 weeks with Want Branding

Cisco, a global technology leader, needed to create a new incubator brand to explore emerging fields like AI and Web3, moving beyond its traditional scope. The challenge was to develop a brand that would excite internal teams, attract top talent, and boldly signal Cisco's commitment to innovation. They partnered with branding vendor Want Branding for brand naming and creation.

Want Branding developed the name "Outshift," anchored by the "Build Amazing" positioning, and created a dynamic visual identity that honored Cisco's roots while looking to the future. The result was a highly successful launch at a major conference, which immediately drew attention. The new brand earned top industry awards, including two golds, and now stands as Cisco's rallying cry for fearless exploration and innovation.

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