Case Study: BDV Solutions unifies its workforce visa portfolio with Want Branding

BDV Solutions unifies 10 sub-brands with Want Branding

BDV Solutions, a major provider of EB-3 visa consulting and case management services, faced a challenge in unifying its portfolio of affiliated immigration businesses. Due to industry regulations, the company could not effectively cross-sell its other visa services or present a cohesive enterprise story. Want Branding was engaged to develop a new parent brand and strategy to overcome this fragmentation.

Want Branding developed the new parent brand name Vanteo, a modern visual identity featuring a double upward arrow icon, and a new brand positioning of "Navigate with Experience." The solution included a full suite of activation tools, from a new website to marketing collateral. The result was a unified enterprise brand that enabled cross-selling across visa categories and positioned Vanteo as a trusted partner in the global workforce solutions space.

BDV Solutions