Case Study: Arq achieves a unified, future-ready brand with Want Branding

Arq unveils new brand in 1 year with Want Branding

arq limited, a company formed from the acquisition of Advanced Emission Solutions and Arq Limited, faced the challenge of developing a unified brand following their merger. They turned to WANT Branding for brand strategy and creation services to build a new identity that honored their legacy while positioning them for an innovative future.

WANT Branding developed the foundational brand idea "Activate The Future," selected the Arq name, and created a new visual identity including a logo and brand guidelines. The solution also included a unified website and activation materials. The rebrand successfully galvanized employees and captured the attention of stakeholders, culminating in the company ringing the Nasdaq opening bell to mark the launch of its new chapter.

Arq Limited