Case Study: AllRecruit builds a trusted, athlete-first recruiting brand with Want Branding

AllRecruit relaunches with Want Branding through hundreds of naming ideas

Want Branding partnered with AllRecruit, formerly known as Fly Sports, to tackle its branding challenge. The customer, a company founded by a former Division 1 athlete and coach, aimed to transform college recruiting but lacked a brand that felt elite and credible enough to compete with legacy services. They needed a complete reinvention including a new name, visual identity, and social presence.

The solution from Want Branding included the creation of the new name AllRecruit, a bold visual identity with a symbolic logo and a modern color palette, and a motivating tone of voice. They also developed a custom social media system with templates for athlete announcements. The results were a successful complete relaunch; AllRecruit became a trusted name in student-athlete recruiting, and its new social media rollout significantly ignited engagement across platforms.

AllRecruit