Case Study: Jackson Global achieves a modern, trusted brand refresh with Wani Creative Ltd

Jackson Global refreshes brand and website with Wani Creative for the energy sector

Jackson Global, a specialist recruitment consultancy, sought to update its outdated corporate identity and website without alienating its existing client base or more traditional audience segments. They enlisted the expertise of Wani Creative for a complete brand and design refresh, aiming to transform into a sophisticated international firm focused exclusively on the energy sector.

Wani Creative responded by leveraging its extensive recruitment design experience to create a bright, elegant, and user-friendly website with clear calls to action. The solution included a new brand strategy, corporate identity, system guidelines, and print designs. The result was a transparent and honest online presence that instills confidence in users, effectively communicating that Jackson Global can meet the needs of both talent and employers within the energy sector.

Jackson Global