Case Study: Curium achieves a confident new brand identity with Wani Creative Ltd

Curium reaches 14m patients a year with Wani Creative

The customer, Curium, a leading global radiopharmaceutical provider formed from a merger, faced the challenge of creating a new unified brand identity. They engaged the vendor, Wani Creative Ltd, to develop a comprehensive solution including naming, brand positioning, corporate identity, and digital design to successfully launch the new company.

Wani Creative Ltd implemented a collaborative solution, conducting research and running an internal naming competition that resulted in the chosen name 'Curium'. The vendor delivered a bold and reassuring visual identity and a full brand system. This successful launch package provided the new company with the confidence to move forward, establishing its position as a world leader serving millions of patients.

Curium