Case Study: Uncommon Goods boosts conversion rate and revenue with Wandz.ai

Uncommon Goods Gains Extraordinary ROI After Preventing Customer Journey Hijacking

Uncommon Goods, a retailer known for its curated handmade goods, faced a significant challenge with customer journey hijacking, where unauthorized ads were being injected into their website visitors' browsers. Head of Marketing Brian Hashemi was initially skeptical about the issue's scale. Wandz.ai's Customer Hijacking Prevention solution was identified as a way to address this problem and measure its impact on their eCommerce KPIs.

The solution from Wandz.ai was implemented via an A/B test, which revealed that 17.18% of site visitors were seeing injected ads, primarily from competitors. After blocking these disruptions, Uncommon Goods saw a remarkable 8.19% increase in their overall conversion rate and a 6.85% boost in revenue per visitor. The Wandz.ai platform was praised for its "set and forget" nature and data transparency, delivering an extraordinary ROI with minimal resource requirement from the customer.

Uncommon Goods

Brian Hashemi

Chief Marketing and Analytics Officer