Case Study: Schuh boosts conversions and reduces checkout abandonment with Wandz.ai

Schuh Gives Customer Journey Hijacking the Boot & Boosts eCommerce KPIs

Schuh, a footwear retailer with over 130 stores, was facing a significant challenge with Customer Journey Hijacking on its e-commerce site. Unauthorized ads and pop-ups from competitors were injected into nearly 19% of visitor sessions, disrupting the customer experience and skimming revenue. The vendor, Wandz.ai, helped identify the scale of this previously hidden problem.

By implementing Wandz.ai's Customer Journey Hijacking Prevention solution, Schuh was able to block these invasive ads. The results were a 14.73% increase in the conversion rate for hijacked visitors and a 2.78% overall boost to their conversion rate. Furthermore, checkout abandonment dropped by 29%, validating the significant positive impact Wandz.ai had on their key e-commerce metrics.

Schuh

Stuart McMillan

Head of eCommerce and Optimisation