Case Study: Ocado boosts customer trust and conversion with Wandz.ai

Ocado Eliminates Customer Journey Hijacking to Ensure Customer Loyalty and Trust

Ocado, a leading UK online supermarket, faced the threat of customer journey hijacking. This invisible security issue, involving unauthorized ads and redirects injected into customer browsers, risked customer trust, loyalty, and increased affiliation costs. To address this challenge, Ocado turned to Wandz.ai and its Customer Hijacking Prevention solution.

Wandz.ai's solution provided immediate visibility into the threats, identifying millions of unauthorized ads and spyware scripts. By blocking these injections, the platform ensured a safe, distraction-free shopping experience for Ocado's customers. This resulted in a significant improvement in Ocado's sales funnel, including an uplift in customer retention and conversion rates.

Ocado

Thomas Thomaidis

Head of Marketing and Insight for Grocery