Case Study: N Brown Group achieves higher conversions and improved loading performance with Wandz.ai

N Brown Group Gained Visibility into Customer Journey Hijacking, Resulting in a Significant Conversion Uplift

N Brown Group, a leading multi-channel retailer, faced the invisible threat of customer journey hijacking. This involved unauthorized ads and spyware being injected into their websites, which lured customers away, jeopardized the user experience, and increased affiliate costs. To combat this issue, N Brown partnered with Wandz.ai to gain visibility into these hidden disruptions.

The solution from Wandz.ai provided immediate visibility, identifying hundreds of thousands of injected ads and spyware. By blocking these disruptions, N Brown prevented customers from being lured away, maintained their user experience, and protected sensitive data. This action by Wandz.ai resulted in a significant uplift in conversion rates and an improvement in page loading performance for the retailer.

N Brown Group

Jen Mossop Scott

Head of Development