Case Study: Mobly boosts eCommerce revenue and conversion rates with Wandz.ai

Mobly Eliminates Customer Journey Hijacking & Lifts eCommerce Revenue

Mobly, a major Latin American eCommerce retailer for furniture and homeware, discovered that 18.2% of its customer journeys were being hijacked by invasive ad injections from browser extensions and free software. These unauthorized ads, often from competitors, were diverting potential customers and harming revenue. To combat this, the company turned to Wandz.ai and its Customer Hijacking Prevention solution.

By implementing Wandz.ai's machine learning-based solution, Mobly was able to block these disruptive ads in real-time. The results were significant, with the overall website conversion rate increasing by 5.15%. The recovered segment of previously hijacked visitors converted at a rate 8.13 times higher than other users. Furthermore, when targeted in Google Shopping and Facebook campaigns, this segment showed a 30% higher conversion rate and a 32% higher Return on Ad Spend, proving the substantial ROI delivered by Wandz.ai.

Mobly

Victor Noda

Co-founder and CEO