Case Study: Kurt Geiger boosts conversion rate and RPV with Wandz.ai customer hijacking prevention

Kurt Geiger Steps Up Conversion Rate & RPV with Customer Hijacking Prevention

Kurt Geiger, Europe’s largest luxury footwear retailer, faced a significant challenge with Customer Journey Hijacking, where invasive ad injections were diverting online shoppers to competitor sites. With a hijacking rate of 25%, their branded customer experience was being disrupted. To investigate this problem, Kurt Geiger connected with Wandz.ai to run a Proof-of-Value test for their Customer Hijacking Prevention solution.

By implementing Wandz.ai's solution to block unauthorized ads in real-time, Kurt Geiger regained control of the customer journey. The results were a 5.66% increase in conversion rate and a 5.84% jump in Revenue per Visitor on their main site. Wandz.ai enabled the brand to protect its customer experience, leading to significant and sustained uplifts in their most critical eCommerce KPIs.

Kurt Geiger

Gareth Rees-John

Chief Digital Officer