Case Study: Kurt Geiger boosts sales with Wandz.ai adaptive product carousels

Kurt Geiger Boosts Sales With Its Adaptive Product Carousels

Kurt Geiger, a globally renowned fashion and accessories brand, faced challenges with rising marketing costs and limited personalization on its e-commerce site. The brand needed to surface more relevant products to each visitor to reduce acquisition costs and recapture missed revenue opportunities. To address this, Kurt Geiger partnered with Wandz.ai to implement an adaptive personalization solution.

Wandz.ai implemented an Adaptive Homepage Carousel that used real-time session data to serve highly targeted product recommendations. The solution was quickly deployed with minimal reliance on Kurt Geiger's internal tech resources. The results were immediate and impactful, with Wandz.ai driving strong uplifts across key metrics including conversion rate, revenue per session, and add-to-bag rate, while also reducing bounce rates and marketing costs.

Kurt Geiger

Gareth Rees-John

Chief Digital Officer