Case Study: Fossil boosts search engagement and CVR with Wandz.ai Adaptive Search

Fossil Leverages Adaptive Search to Boost E-Commerce KPIs with Wandz.ai

Fossil, a global leader in watches and fashion accessories, faced a challenge with its underperforming on-site search functionality. The experience lacked personalization, offered minimal suggestions, and required burdensome manual configuration, which limited its scalability across global markets and failed to engage customers effectively. To address this, Fossil partnered with Wandz.ai to implement its Adaptive Search solution.

Wandz.ai’s solution dynamically personalized search suggestions using real-time visitor data, eliminating the need for manual setup. The implementation, tested via a rigorous A/B test, led to significant improvements including a +12% increase in conversion rate after search. Following this success, Fossil expanded the Wandz.ai solution across its test domains and is planning a wider rollout.

Fossil

Rosu Jacob

Manager, Search & Browse