Case Study: Destination XL Group boosts conversion and revenue per visitor with Wandz.ai

DXL’s Conversion & RPV Standing Tall with Customer Hijacking Prevention

Destination XL Group (DXL), a major retailer of men's XL apparel, faced a significant challenge with customer journey hijacking. Unauthorized competitor ads were being injected into the browsers of their online shoppers, which compromised the user experience and undermined their conversion efforts. The company partnered with Wandz.ai to quantify and address this problem, as they were unable to see the disruptive ads themselves. The vendor's analysis revealed a shocking 21.22% of their visitors were being hijacked.

By implementing Wandz.ai's Customer Hijacking Prevention solution, DXL removed these unauthorized ads from their customer journeys. This allowed the high-intent shoppers who were being targeted to convert at a much higher rate. The solution from Wandz.ai delivered immediate and significant results, increasing the overall site conversion rate by 8.91% and improving revenue per visitor (RPV) by 9.97%. This boost in digital revenue was critical for DXL, especially during a period when many of their physical stores were closed.

Destination XL Group

Ujjwall Dhoot

Chief Marketing Officer