Case Study: The Cotswold Company boosts conversion rates with Wandz.ai

Conversion Rates Keep Climbing for The Cotswold Company with Disruption-Free Journeys

The Cotswold Company, a leading UK home furniture retailer, faced a significant challenge to its e-commerce revenue from Customer Journey Hijacking, where unauthorized competitor ads were injected into the browsers of its online shoppers. Wandz.ai identified that this disruption was affecting 21% of their website visitors, undermining the customer experience and their marketing investments.

By implementing Wandz.ai's Customer Hijacking Prevention solution, The Cotswold Company was able to eliminate these disruptive ads. The results were a consistent 4.26% increase in their overall conversion rate and a 4.03% improvement in Revenue Per Visitor, ensuring a seamless shopping journey for their customers and preventing revenue leakage.

The Cotswold Company

George Featherstone

eCommerce Manager