Case Study: Carhartt lifts conversion with Wandz.ai

Carhartt Lifts Conversion by Eliminating Customer Journey Hijacking

Carhartt, a longstanding workwear apparel company, faced a significant challenge with customer journey hijacking, where unauthorized ads from competitors were being injected into their website visitors' browsers. This issue, affecting 21.08% of their site traffic, was diverting potential customers and reducing conversion rates. The vendor, Wandz.ai, identified the scale of this problem for Carhartt's Director of Global D2C Digital Platforms.

Wandz.ai implemented its Customer Hijacking Prevention solution to block the unauthorized ads. This resulted in Carhartt consistently increasing its overall conversion rate by 3.23%. The solution was particularly effective during the COVID-19 pandemic, driving a 43% conversion jump for repeat consumers and a 67% increase for new consumers. Wandz.ai provided a high-ROI solution that required minimal effort from the Carhartt team to implement and maintain.

Carhartt