Case Study: ASICS recovers stolen revenue and boosts conversions with Wandz.ai

ASICS Stops Customer Journey Hijacking & Wins Back Stolen Revenue

ASICS faced a significant challenge with customer journey hijacking, where unauthorized injected ads were disrupting their website visitors and redirecting traffic to competitors. Wandz.ai alerted the company's eCommerce team to this previously unseen problem, which was affecting 11.7% of all web sessions and severely impacting their bottom line.

Using the Wandz.ai Customer Hijacking Prevention solution, ASICS was able to block these invasive ads and regain control of the customer experience. The results were substantial, with Wandz.ai driving a 3.2% overall increase in conversion rates and adding dozens of additional daily orders. The solution was particularly effective with ASICS's most active shoppers, whose conversion rates more than doubled.

ASICS

Jason LeBoeuf

Director of eCommerce