Case Study: Argos boosts conversions and stops customer journey hijacking with Wandz.ai

Argos’s Conversions Constantly On the Rise After Banishing Customer Journey Hijacking

Argos, a major UK retailer, faced a significant challenge with customer journey hijacking, where unauthorized ads and pop-ups were injected into its website, diverting traffic and disrupting the shopping experience for its billion annual visitors. The company partnered with Wandz.ai (formerly Namogoo) and its Customer Hijacking Prevention solution to address this issue after discovering a hijacking rate of nearly 22%.

Wandz.ai's solution was implemented following a proof-of-value test that measured the problem's scale and impact. By blocking the invasive ads, Wandz.ai enabled Argos to achieve a sustained 3-5% overall conversion rate uplift. The solution was particularly effective for the previously hijacked visitor segment, which became a highly valuable audience, leading to enhanced brand experience and improved eCommerce performance for Argos.

Argos

Jim Bassett

Digital Operations Controller