Case Study: 1-800 Contacts boosts conversion and spend efficiency with Wandz.ai Intent-Based Promotions

1-800 Contacts Optimizes Pricing and Spend with Intent-Based Promotions

Contact lens retailer 1-800 Contacts sought to move away from offering simple blanket discounts to first-time buyers. Their challenge was to tailor their discounting strategy for more efficient promotional spend while maintaining their high volume of orders and level of customer satisfaction. They partnered with Wandz.ai to implement its Intent-Based Promotions solution.

By using Wandz.ai's predictive engine, 1-800 Contacts could offer dynamic, personalized discounts based on real-time customer intent. This solution from Wandz.ai provided a 3% net increase in conversion rates and allowed the company to achieve more efficient spend while maintaining the same level of orders. The team also gained valuable new insights into customer shopping behavior.

1-800 Contacts

Tyler Clawson

Sr. Manager, Marketing and Customer Conversion