Case Study: WWF-Canada boosts mobile donations 37% with WANDR

WWF-Canada lifts digital donations 37% with WANDR

WWF-Canada, the Canadian arm of a major international conservation organization, faced significant challenges with its digital presence. Its website was built on a fragmented, aging ecosystem of four different platforms, which created a disjointed experience for supporters. Most critically, the mobile donation funnel was severely underperforming, leaking potential revenue at the point of conversion. The organization engaged WANDR to address these issues.

WANDR implemented a comprehensive solution, redesigning the mobile-first donation funnel for clarity and consolidating the four separate platforms into a single, unified WordPress multisite. This streamlined the user experience and gave WWF-Canada's internal team control over content. The work resulted in a 37% lift in digital donations and a 91% increase in monthly organic traffic, while also unifying the brand experience and ensuring WCAG accessibility compliance ahead of legal deadlines.

WWF-Canada