Case Study: Mercy For Animals boosts donations 32% and unifies six regional sites with WANDR

Mercy For Animals lifts donations 32% and preserves 90%+ SEO equity with WANDR

Mercy For Animals, one of the world's largest farmed animal protection organizations, faced a fragmented global presence with six disconnected regional websites. This led to a confusing experience for supporters and a significant 90% drop-off in its donation journey. The nonprofit engaged WANDR for a global website redesign to unify its platform and rebuild this critical path for donors and activists.

WANDR implemented a research-backed strategy to consolidate the six sites into a single, modular WordPress platform. They redesigned the donor journey and created an atomic design system, enabling Mercy For Animals' internal teams to manage content easily. The solution lifted donations by 32%, preserved over 90% of SEO equity during the migration of 326 pages, and reduced page creation time by 78%.

Mercy For Animals