Case Study: Cousin’s Bar-B-Q achieves dramatic sales lift and increased traveler engagement with WAND Corporation digital menu boards

Cousin’s Bar-B-Q - Customer Case Study

Cousin’s Bar‑B‑Q, a Fort Worth institution known for hand‑crafted “low‑and‑slow” BBQ since 1983, opened two new locations at Dallas/Fort Worth International Airport and faced a very different customer mix and operational challenge: DFW demanded cutting‑edge tech, and Cousin’s needed automated, daypart‑friendly, visually compelling menus to attract time‑pressed business travelers and change offerings from breakfast through late night.

Cousin’s partnered with WAND to install digital menu boards at gates B12 and B43, enabling seamless daypart transitions and eye‑catching layouts; the impact was immediate — the airport concessions board called them the best in the airport, the Big Urban sandwich rose 661% and the Smokehouse Salad 757% versus static boards, add‑ons climbed (banana pudding +40%, sausage +292%), and overall menu awareness, social engagement and concourse foot traffic increased.

Cousin’s Bar-B-Q

Brandon Smith

Director of Sales