Case Study: Cousin’s Bar-B-Q boosts airport menu sales with WAND Digital signage

Cousin’s Bar-B-Q boosts Big Urban Sandwich sales 661% with WAND Corporation

Cousin’s Bar-B-Q, a Texas-based barbecue restaurant, faced the challenge of adapting its traditional family-style dining experience for two new locations in the busy Dallas/Fort Worth International Airport. The airport required cutting-edge technology, and Cousin's needed to automate its menu to seamlessly switch between dayparts and capture the attention of a new demographic of busy travelers. They turned to WAND Corporation for its digital menu board technology to meet these goals.

The solution from WAND Corporation included dynamic digital signage that allowed for automated menu changes and visually appealing content. This implementation resulted in an immediate and dramatic sales increase for premium items, including a 661% increase for the Big Urban Sandwich and a 757% increase for the Smokehouse Salad. WAND's solution also successfully drew more customers into the restaurant space and significantly increased menu awareness and social media engagement.

Cousin’s Bar-B-Q