Case Study: Church's Chicken achieves increased sales and simplified training with WAND Corporation

Church’s Chicken - Customer Case Study

Carolyn Conner, a franchise owner of four Church’s Chicken locations in New Mexico, faced stagnating sales and missed upsell opportunities because newly trained cashiers struggled to recommend add‑ons despite ongoing training. She needed an economical, scalable solution to boost ticket size and simplify employee training across her stores.

Conner installed WAND digital menu boards at her Santa Fe restaurant, using vivid visuals and dynamic pricing to drive purchases and manage higher local labor costs. Results were immediate: average tickets rose $1–$1.69, menu and price updates became instant, training burden on cashiers decreased, customer experience improved, and sales of items like apple turnovers jumped from about 5–7 to 21–26 per day (with other items doubling), prompting plans to roll the boards out to her other locations.

Church’s Chicken

Carolyn Conner

Franchise Owner