Case Study: Church’s Chicken boosts sales and simplifies upselling with WAND Digital Menu Boards

Church’s Chicken boosts ticket size by $1 to $1.69 with WAND Corporation

Church's Chicken franchise owner Carolyn Conner faced stagnating sales and struggled with employee upselling at her New Mexico locations. She needed an economical and scalable business solution to address these training and sales challenges. She partnered with vendor WAND Corporation to implement their digital menu boards.

WAND's digital menu solution provided dynamic pricing control, easier employee training, and stunning food imagery. The results included an average ticket increase of $1 to $1.69, a more than tripled daily sale of apple pies, and doubled sales of hot buttered corn. The solution also improved the customer experience and reduced wait times, leading the franchise owner to expand the digital menus to all her locations.

Church’s Chicken