Case Study: Chavez Supermarket & Tacqueria boosts sales and menu control with WAND Digital menu boards

Chavez Supermarket & Tacqueria boosts burrito bowl sales 60% with WAND Corporation

Chavez Supermarket & Tacqueria, a multi-location business in California's Bay Area, faced the operational challenge of inefficiently managing menu pricing and daily-changing specials across its nine tacqueria locations using static menu boards. Owner Beto Chavez sought a technology partner to streamline these operations and improve menu control. He partnered with WAND Corporation for a comprehensive digital menu board solution that included planning, equipment, installation, and implementation.

WAND implemented its digital menu board technology, which provided a simple-to-use central software system. This allowed for easy price adjustments and menu management, including the daily updating of aguas frescas flavors by staff. The solution led to a significant increase in overall sales and profitability. One measurable impact was a 60% increase in volume sold for the burrito bowl menu item, demonstrating the effectiveness of the digital boards at driving specific product sales.

Chavez Supermarket & Tacqueria