Case Study: Becks Prime improves drive-thru experience with WAND Digital menu boards

Becks Prime boosts drive-thru experience with WAND Corporation and 1,000 reopening-day guests

Becks Prime, a quick-service restaurant institution in Houston, faced a challenge with its outdated drive-thru. Their static plexiglass menus and promotional signs were costly to update, susceptible to weather, and provided a poor guest experience, which was a significant disadvantage as over 50% of their business came from drive-thru orders. To address this, they turned to WAND Corporation for a solution involving digital menu boards.

WAND Corporation implemented its digital menu board software and commercial-grade displays, integrating them with the restaurant's POS system. This solution provided Becks Prime with the ability to easily update prices, run promotions, and schedule day-parts. The results included improved order accuracy and speed, an increased ticket size, reduced printing costs, and overwhelmingly positive feedback. The upgrade was so successful that the remodeled location attracted 1,000 guests on its quiet reopening day.

Becks Prime