Case Study: FarEye boosts SAL-to-SQL conversion with Walnut

How FarEye Boosted the Conversion Rate From Sales Accepted Lead To Sales Qualified Lead

FarEye, a B2B software company in supply chain, struggled with long demo setup times because its sales demos had to be tailored to each prospect’s unique specifications. During early-stage discovery, the team only had slide decks and standard product screens to show, which made it difficult to move prospects through the sales funnel. FarEye needed a faster way to engage buyers without investing heavy engineering resources in custom demo replicas.

FarEye implemented Walnut to create and distribute interactive product demos that were easy to customize, onboard, and reuse across teams and regions. With Walnut, the company improved internal adoption, enabled better lead qualification, and saw prospects spend more than 30 minutes engaging with demos. Most importantly, Walnut helped FarEye significantly improve the conversion rate from sales accepted lead to sales qualified lead and dramatically reduce the time it took prospects to move from one stage of the sales process to the next.

FarEye

Gaurav Shetty

Senior Product Manager