Case Study: Darwinbox Shortens Sales Cycles with Walnut

How Darwinbox, a Leading HCM Provider, Shortened the Sales Cycle With Interactive Demos

Darwinbox, a leading HCM provider, was struggling with long sales cycles and generic product tours that didn’t give prospects an early, clear sense of the platform’s value. Product demos took three to four weeks to create, making it difficult for the team to personalize them for different buyers and improve inbound lead generation.

Using Walnut’s interactive demo platform, Darwinbox was able to create customized demos almost instantly with features like Smart Objects and a browser extension. Walnut helped the team launch an interactive demo library, use demos in discovery calls and campaigns, and improve internal training; the results included shortening the sales cycle by at least a month, increasing inbound MQLs by 35–40%, and turning about 40% of website demo viewers into scheduled product demos.

Darwinbox

Raviteja Sane

Senior Product Management Specialist