Case Study: CT4 boosts sales velocity and reduces cost of sales with Walnut

How CT4 Reduced Cost of Sales, While Improving Sales Velocity

CT4, an IT services and consulting company, needed to grow demos without overloading its sales team. Their challenge was that every opportunity was treated the same, which made demoing expensive, slowed sales velocity, and tied up scarce tech strategist resources even for lower-intent or smaller deals.

Walnut’s interactive demo platform helped CT4 let prospects self-serve early product evaluation, reserve live resources for high-value opportunities, and share demos across multiple stakeholders. With Walnut, CT4 delivered 30% more demos with the same headcount, increased outreach by 200%, improved responsiveness, and sped up decision-making while also supporting customer success and internal training.

CT4

Matt Jones

Channel Sales Manager