Case Study: Verti boosts mobile SEM conversions and sales with Walmeric Connect Lead Management

Verti’s Success with Walmeric Connect Lead Management

Verti, a 100% digital insurance company and part of MAPFRE, sought to evaluate the importance of its mobile search campaigns for acquiring new customers, specifically for driving direct offline sales. They partnered with vendor Walmatic to address this challenge using Walmeric Connect Lead Management.

Walmeric's solution involved designing a ROPO (Research online, purchase offline) project and implementing a comprehensive Lead Management strategy. This included automating lead generation processing and integrating data from various sources. The results were significant, including a 27% increase in potential clients from mobile SEM, a 6x higher mobile conversion rate, a 2.2x increase in sales from mobile advertising, and a 69% reduction in cost per acquisition for calls versus online leads.

Verti