Case Study: Kafka Summit boosts attendee engagement with Walls.io and Snapbar

Walls.io x Snapbar Integration at Kafka Summit

The organizers of the Kafka Summit, a premier event for the Apache Kafka community, faced the challenge of creating human interaction and fun for over 55,000 virtual attendees. To move beyond standard content and booths, they chose Walls.io to create a social wall, but initial engagement was low as they relied solely on social media hashtags.

Walls.io implemented a solution by integrating its social wall with Snapbar's virtual photo booth. This allowed attendees to take selfies that automatically published to the wall without using their personal social media, which eliminated privacy concerns and simplified the process. The results were dramatic, with Walls.io reporting a huge uptick in engagement; the social wall was constantly generating new posts compared to the previous handful, successfully fostering a fun and connected community atmosphere.

Kafka Summit

Will Hansen

VP OF Global Events