Case Study: United Way Greater Toronto boosts community engagement with Walls.io

United Way Greater Toronto set up a social wall focused on the #LocalLove hashtag and embedded it on the website

United Way Greater Toronto, a regional not-for-profit, faced the challenge of amplifying its #UNIGNORABLE and #LocalLove campaigns to drive social change and community engagement across a large geographical area. To broaden their reach beyond physical events and connect supporters online, they implemented a social wall from the vendor Walls.io.

Walls.io provided a dynamic social wall that aggregated user-generated content from the #LocalLove hashtag. The solution was embedded on their website and displayed at events, significantly increasing engagement. This strategy, enhanced with tactics like a hashtag printer and branded props, helped the organization trend on Twitter, extend its digital footprint, and foster a stronger sense of community among supporters year-round.

United Way Greater Toronto

Nicholas Jones

United Way Greater Toronto